Not only does PEEQ meet the needs of a fashion-conscious skier, we are also passionate about quality and functionality. Both should go hand in hand and that’s why we believe that creating ski wear collections from all the best brands provides our customers with the ultimate ski wear service, and an outfit that will last season after season.

Here are some of our key brands at PEEQ that we feel offer a little bit extra when it comes to technicality….

Icebreaker

Icebreaker was created by 24-year-old Jeremy Moon with an aim of providing garments for outdoor adventures with less reliance on petrochemical fibers, providing a more sustainable future for us and the planet. Icebreaker is focused on simplicity, longevity and versatility - their clothes transcend single usage. They make multi-functional pieces that adapt to your lifestyle, on the mountain, in the city and at home. Icebreaker work with the best that nature provides to create natural performance solutions.

The Men's 260 Tech Long Sleeve Half Zip merino is a versatile baselayer in a midweight, zip-neck design and is a go-to foundation for cold-weather layering, whether you’re scoring a powder day at the resort or enjoying a quiet hike through the woods. Made from 100% merino wool jersey fabric with a deep front zip that quickly dumps excess heat, the Tech LS Crewe insulates next-to-skin, breathes to regulate temperature and resists odors on active days or long stints away from home.

Helly Hansen

Helly Hansen was established in Norway nearly 140 years ago and is the number one apparel brand for Ski Professionals. Helly Tech® waterproof and breathable fabric was launched in the 1980’s, winning awards and setting the new standard for performance and protection.  HH®Warm™ baselayer for cold weather conditions was launched in the late 90’s, combining Lifa® Stay-Dry Technology™ with Merino wool for both moisture transport and added warmth. Designed for professionals facing the coldest conditions it quickly became the go-to piece for performance, warmth and comfort in extreme environments.

The Helly Hansen LIFA Active set available in both men’s and women’s styles uses this tried and tested technology to create unbeatable moisture management, lightweight warmth and all-day comfort.

Hestra

Hestra are one of the leading glove makers in the world and have a brand steeped in heritage. They are a true family run business who are 100% focused on the quality of their product and have a passion for sustainability. Hands come first at Hestra - for 80 years they have been developing gloves that provide warmth, protection and fingertip sensitivity in the most varied conditions. In addition to cooperating with the Swedish and Norwegian ski teams, Hestra get ideas, inspiration and knowledge from their own Hestra Team Riders who spend many hours outdoors in the harshest of weathers.

The Heli Ski Female glove is the women's model of their legendary Heli Ski glove. It’s made of soft leather with a slimmer profile and fit for a women's hands. They are a great choice for those who often ski powder and need an extra warm glove.

Odlo

Founded in Oslo in 1946,  Odd Roar Lofterød Senior had a favourite saying - "always make sure you're one step ahead" and that is certainly evident today in their thermal range. Creative and always on the lookout for new technology, Odlo has provided clothing for Winter Olympians and in 2002 Odlo achieved another major breakthrough in the area of fabric technology with the development of the Effect by Odlo fabric and the launch of the first underwear range to incorporate odour-reducing silver ions.

2019 brings the next level of thermal technology with their superb I-Thermic garments. This intelligent thermal technology knows how and when to keep you warm - thermal sensors monitor your skin temperature and adjust to your personal needs which can be pre-defined on a dedicated app. And the technology doesn’t compromise comfort – the heating wires are knitted into the garment seamlessly, so it feels exactly the same as any other Odlo base layer.