Sorel - POC
Founded in 1962 in the freezing cold of Canada, Sorel snow boots have a heritage of expert craftsmanship when it comes to manufacturing winter footwear. Designed to withstand Canada's freezing arctic winters where deep snow is commonplace and temperatures can fall well below -40 degrees, Sorel winter boots have become a firm favourite with fashion-forward skiers, their cutting edge design, warmth, durability and comfort combine to make them the perfect winter boot. Sorel is a luxury brand that believes style and high performance functionality go together seamlessly.
POC is a Swedish company founded in 2005 with new ideas and solutions to improve ski racing safety. The concepts, technologies, and materials used and implemented for the ski helmets and body armor were developed in close collaboration with POC Lab; POC’s scientific forum that consists of some of the world’s foremost sports medicine experts, brain scientists and specialists in spinal cord injuries. POC has developed a strong reputation for gravity sports protection and is today established in 25 countries. Throughout the years, POC has received more than 40 prestigious international safety, design, innovation and business awards.
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